It’s my third week sending this newsletter.

To you, it’s no big deal. You can read it, delete it, and move on with your day.

But for me, it’s a very big deal.

Nearly 20 years ago, I started my career in college athletics. My job was to be the on-court entertainer during timeouts and half-times at NCAA basketball games. I was constantly developing fun games for fans to play, and I took it so seriously. Hearing the crowd laughing and cheering meant everything to me!

Then one day, a new donor to the athletics department approached me mid-game, with her hands cupping her ears, and yelled in my direction, “Your voice is piercing my ears! It’s terrible!”

I was stunned. Did everyone feel this way? Or was this woman just old and crotchety with no appreciation for good entertainment?