This is me, Jenni Craig (yes, like the weight loss company).
I'm a proud mom to three incredible girls and wife to Jeremy, my partner in life and in business. After nearly 20 years in marketing and fundraising, I launched Jenni Craig & Co. in 2023 to bring meaningful, results-driven strategies to the community I love.

Daytona Beach needs more: more collaboration, more creativity, more events and campaigns that reflect who we are and where we're going. I'm here to help local organizations, businesses, and nonprofits tell their stories, engage their audiences, and build something that lasts through marketing, fundraising, and unforgettable events.

This isn’t just my work—it’s my heart.

In 2015, we launched Copper Bottom Craft Distillery, building it from the ground up into a beloved local hangout and must-visit tourist stop. Along the way, I sharpened the skills you need to grow a brand—from grassroots marketing and social media strategy to press coverage and customer experience. (Thanks to a little PR magic and some well-placed nudges, Jeremy competed on Moonshiner’s Master Distiller in February 2025, and won!)

Now, I’m taking everything I’ve learned and putting it to work for others by helping local businesses and organizations turn big ideas into bold, community-rooted success stories.

For me, it’s never just about a quick win. At Jenni Craig & Co., we focus on building sustainable, long-term success through smart strategy, proven systems, and a deep understanding of what truly connects with people.