Middle Child Vibes in Your Database?

Who are the most overlooked donors in your database? Unless the answer is "all of them,” I can almost guarantee it’s your mid-level givers.

Most nonprofit CEOs I talk to are hanging on. There's never enough time, never enough staff, and never enough budget. It makes sense that mid-level donors are the most overlooked because they aren’t the big-spenders and they aren’t the easy-to-automate low-tier donors, either.